From Mind to Reality: Transforming Our Out-There Album/Comic Idea into a Tangible Success
Kickstarting digital marketing success:
In early 2014, the band Red Hot Rebellion conceived a unique concept – pair a full album of original music with a complementary comic book illustrating the story. After writing the album and comic script, we launched an ambitious Kickstarter campaign to fund production costs.
The campaign was a digital marketing success:
- Generated press coverage across music, comic, and tech blogs by pitching the inventive cross-media premise.
- Maintained excitement through regular email updates to backers and supporters.
- Achieved “Staff Pick” status based on the campaign’s creativity.
- Marketed through social media and tailored press releases to drive awareness.
- Reached the funding goal quickly, ultimately raising over $7,000.
The final album and 60-page graphic novel integrated into a cohesive sci-fi rock opera. Additional lyric videos further expanded the story’s reach.
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Lyric videos were made by using artwork from the comic book and the internet’s favorite currency: animated gifs.
Post-release, the project continued gaining exposure:
- Sold thousands of physical copies through conventions and tours.
- Licensed several songs for TV/media placements.
- Delivered all rewards and updates on-time to backers.